My Mothers Coat



Tips for a simpler and easier life...



Created on: 05/07/2013


How do you tell bad news well? A friend of mine got dumped this week. Not a pretty sight. It doesn’t have to be that way though, in life or in business.

With my friend, it wasn’t so much the message as the way it was done. In fact I think she was quite relieved. This of course begs the question – did this chap do her a favour by acting badly so she had a valid reason to dislike him? That’s for another day. And probably a different blog!

Bad stuff happens and needs to be communicated.
1. We’re not offering you a job.
2. There is no bonus this year.
3. We’re putting our prices up.
4. You didn’t get the promotion.
5. We are discontinuing this product.
6. We are closing this branch.
7. We’re letting you go.

When you and your business need to communicate negative or unwelcome news, why not use the expertise at mymotherscoat? Our aim is to be simple and clear. No ambiguity.

Quite often we turn your challenge into a win-win situation.




Created on: 21/06/2013


Subjects and verbs need to agree.

Would you say ‘he delivers’ or ‘he deliver’?

Would you say ‘he is’ or ‘he are’?

The company is, mymotherscoat is, Boots is, John Lewis is, Marks & Spencer is, Woolworths is.

The company is singular, even when it has an ‘s’ at the end of the name.

Why does it matter? It helps the reader understand what you are saying.




Created on: 13/06/2013


Mostly I look for simpler words.

Words that say exactly what my clients mean.

Words that say exactly what my clients’ customers want to hear.

Copy often comes to me overloaded; stuffed like the Christmas turkey, stuffed and overloaded with adjectives, adverbs and qualifying phrases. Words our customers and clients don’t have time to read. Words that obscure the message we are working so hard to get across.

Why say ‘an extremely wide range of unrivaled options’ when you could say ‘choice’.

Keep life simple. Keep words simple.

A good message can breathe on its own.





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